How To Run The Perfect Social Media Campaign For Your Music

Published on January 24, 2022

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When it comes to social media it can feel like a minefield – what you should and shouldn’t be doing, what’s cheesy, what’s ‘acceptable’, what’s interesting…

Today I take a look at one artist who I think is at good as it gets when it comes to social media, and what you can learn and take away to start working on right now. Today’s case study is the artist: Yungblud.


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Hey! I’m Damian Keyes and I’ve worked with musicians every day of my life for the past 20 years. When I was 18, I was signed to a major label and at 23 I founded the world’s largest set of music colleges, currently valued at $100m.

As a bassist, I’ve played on stage for artists such as Eric Clapton, Alanis Morrisette and Billy Cobham. I also own a management company and live agency, undertaking over 10,000 gigs a year.

On a fun side note, I’ve also previously broken two Guinness World Records (whilst at BIMM), one for the highest number of guitar pedals used in a sound and one for the largest guitar rig ever built!


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