How to Create a Marketing Strategy For a New eCommerce Website

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How to Create a Marketing Strategy For a New eCommerce Website | You have all these products that you want to sell on your eCommerce site. They’re so beautiful, your website looks amazing, but hey, you launch a site, a couple days go by, no orders, no traffic. And if you’re lucky and you get an order, chances are it’s your mom or one of your best friends. Today, I’m going to break down how to create a marketing strategy for a new eCommerce website.

RESOURCES & LINKS:

Dollar Shave Club – https://www.dollarshaveclub.com/
Amazon – https://www.amazon.com/
Shopify – https://www.shopify.com/
Hello Bar – https://www.hellobar.com/
ClickFunnels – https://www.clickfunnels.com/
Skin Care by Alana – https://www.skincarebyalana.com/
Google AdWords – https://www.rankingcoach.com/

So step one, I want you to focus on a niche or a segment.

You don’t want to create an eCommerce store that sells everything like Amazon. You’re going to get crushed. Be an expert. It’s too hard to be a big eCommerce store that does everything, reason being is the bigger companies are going to outdo you on pricing, you won’t be an expert on anything so you don’t really have an advantage over them, plus they’re going to offer faster shipping than you.

So when you pick a niche, you can be an expert on that niche and have the best product within that category. People will get to know you for that, even if your product’s a bit more expensive than the competitors, you can still do well and win.

Step two, create a killer, unique selling proposition.

Why should people buy from you? For example, one of my friends sells insoles, like those Dr. Scholl insoles, but she sells custom ones just for high heels, and her brand isn’t Dr. Scholl’s, but she makes over six figures a month in profit just through Facebook ads going to her eCommerce store.

Why, because she created amazing video that breaks down her life in high heels, how she loves these high-end luxury high heels, and they’re all uncomfortable, and she broke down how she created the best insole to make it comfortable for women of all shapes, all sizes, to be able to walk in these high heels, feel amazing, and be comfortable 24/7.

So when you have a killer, unique selling proposition, you’re more likely to get sales. So specialize and have your unique selling proposition to be all about that specialty.

Step three, create a fantastic user experience.

I love Shopify. If you’re going to be in the eCommerce world, use Shopify. Now, even though Shopify is amazing when you ship a product to someone, you want to make sure it’s an amazing experience, as well, from the design of the product, the way you make people feel. All of this will help you generate more sales, as well.

Step four, pick one traffic source.

Look, you want to do SEO, great, it’s a long-term gain, or if you want to do ads, you can do Google Product Ads, Amazon Product Ads, Facebook Lookalike Audiences, or you can even do the same thing on Google AdWords. Either way, pick one ad source and go all in.

For example, if you’re in eCommerce, I would recommend that you start off with Facebook ads. That tends to convert really well for Shopify stores selling one or two products only. Then from there, after you do well, you can expand into Google AdWords and other channels. But first I would recommend that you start off with Facebook ads.

Step number five, maximize your value per visitor.

Do you have upsells, do you have downsells? All that will help you generate more money so the ads are more profitable, or even your SEO’s more profitable. You could also use Hello Bar to collect email addresses when people are about to leave your eCommerce store, so that way you can market to them afterward and email them and convince them, hey, here’s why you need to buy from us, or here’s $15 off, or here’s why we’re special and you can tell your story or your unique selling proposition.

It’ll all help, that’s why you should collect emails. You should also do the same with push notifications. You can use tools like subscribers.com to maximize your eCommerce sales because when someone goes to your checkout page but they don’t buy, you can use push notifications to get them back and then get them to convert.

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How Ecommerce Website Make Money, How to Create a Marketing Strategy For a New eCommerce Website.

Make More Cash Than With Simply Adwords By Offering Items Online

Compare the costs with establishing a physical shop front – the expense of selling online is really affordable.
An excellent Client Relationship Management (CRM) System will help you to keep an eye on all of your contacts.

How to Create a Marketing Strategy For a New eCommerce Website, Find latest updated videos about How Ecommerce Website Make Money.

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Usage social networks to assist get the buzz out about your eCommerce Site. Whether on your eCommerce Site or independently, you can begin a blog site to bring attention to your site. This is genuinely a great marketing strategy.

Individuals believe that it is difficult to end up being an online retailer – however it’s not. Although there is a great deal of competition out there, a great deal of specific niche websites and a lot of good deals to be had, there are really simple means to start.

Module 5. In this module you will learn exactly how to setup your brand-new specific niche eCommerce Site for optimum conversions and sales. This section even consists of a very powerful ecommerce shop software application that you will have the ability to quickly install and personalize to run your entire operation.

You do that by having an item to sell online, in addition to your AdWords program. This does a couple of things for you. Initially, it offers you a higher profit margin per deal than you can get with AdWords alone. Second of all, it supplies you with an opportunity for Branding, i.e. becoming THE site for the item you are servicing or selling. The product can be something you make, or something you purchase wholesale, or you can end up being an authorized agent (reseller) for a well known brand. Each has its cons and pros. Do your research. Discover the ideal item for the right market (an active, growing market), prior to you devote.

However before you register for a totally free trial, take a look at the feature list. Any eCommerce Site Money solutions worth their salt would have at 90% of the functions noted below already offered.

Find a web designer who will develop a site for your organization to show your services or products, with shopping cart, ordering, payments and online updating of items. An ideal eCommerce Site Profit will allow you to feature product specials on the web page.

I want to stress the technical significance of this aspect of your service. Why? It will help you in managing orders, taxes, payment processing and order shipment efficiently. Once again, if you do not have all your ducks in a row, you can lose cash.

Today our store, JenaLis Charms, is flourishing. We rollover 1500 customized and tailored Italian appeals and devices and, as always, I just keep adding more and more charms. My word to anybody beginning? Research, know your product and don’t hesitate to take that primary step. You will be impressed at what you can achieve if you put your mind to it and really wish to prosper.

All of your rivals are just a couple of steps, or clicks far from your shop. These techniques supply great ways to generate income. Stay focused by selecting your item specific niche and sticking with it.

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